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This story was updated with additional tips and insights by Theresa Holland, a commerce writer and product tester specializing in at-home beauty treatments. For with pre-lightened hair those looking for a botanical-based boxed color free of harsh substances like ammonia, sulfates, and parabens, Biolage is a great choice. Those with brittle hair often opt for ammonia-free dyes, but even those aren’t totally gentle. Every permanent formula has to include some alkaline ingredient (usually ethanolamine) that’ll force the hair cuticle to swell. Nowadays, there are a lot of concerns about dangerous ingredients in hair dyes. In the past, it was possible to accidentally buy hair dyes with dangerous pigments.
Hair Dye Ingredients to Watch out for
The formula left strands evenly colored seven minutes after application and feeling soft and silky, GH Beauty Lab testing on hair samples found. A gloss and heat protectant all in one, this glaze is made for maintaining a brilliant blonde hue and repairing any previous damage. It works as a serum, so you can apply it to towel-dried hair before styling and get a long-lasting blowout. If you’re worried about your strands looking greasy after use, you’ll be pleased to know that it doesn’t weigh down thin or fine hair.
Coverage
TBH, showing a little root is no big deal, but when they start to take on a life of their own, it’s time to touch them up. All you have to do is shake this can, hold it about six inches away from your roots, and spray. Plus, it’s transfer-proof (just let it dry for a few minutes), so you don’t have to worry about it getting all over your hands. It outperformed other custom-color kits at being simple to use and not messy, having an unobtrusive scent, not causing irritation and resisting fading. Cooler tones can be difficult to maintain, but this top-rated gloss helps tone to counteract any brassiness and conditions hair to perfection.
Schwarzkopf Keratin Color Permanent Hair Color Cream
"The only at-home hair color I would recommend for use when in a pinch is Madison Reed," says professional colorist Felicia Dosso. She likes that the brand's products are generally gentler than other boxed dyes. This comprehensive kit includes a cream color, a conditioning activator, a squeeze bottle, barrier cream, a cleansing wipe, and single-use shampoo and conditioner.
How to shop for color shampoos
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Dyeing hair at home can be intimidating, but our experts shared their top tips for selecting the right product so you can get the best results. Good Housekeeping participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. April (she/her) is the beauty director at Good Housekeeping, Prevention and Woman's Day, where she oversees all beauty content. She has over 15 years of experience under her belt, starting her career as an assistant beauty editor at GH in 2007, and working in the beauty departments of SELF and Fitness magazines.
Best for Instant Shine
These fun fantasy colors work best on blonde hair, so brunettes will need to lighten their locks for a fully saturated effect. Another great feature of the Clairol Nice’n Easy Balayage Permanent Hair Dye is the included CC Colorseal conditioner. This conditioner helps to improve shine and smoothness, leaving your hair looking and feeling healthy and vibrant. Overall, AGE beautiful Permanent Hair Color Dye Liqui Creme is a great product for those who want to color their hair at home.
Bleaching can be done with a system, like the L’Oreal Feria Multi-Faceted Blondes, or with bleach and developer purchased separately. This trusted product gives vibrancy to your hair and covers the most stubborn of grays. "It's kind of hard to mess up," she says, but warns against using a dye made of henna.
DP Hue Cool Brunette Shampoo
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Despite containing ammonia, this cream dye formula is surprisingly gentle, thanks to its creamy texture and added nourishing oils. "Most brunettes worry about their color getting brassy," Bodt explains, mentioning that the easiest way to preserve the hue is by swapping in a purple shampoo for dark hair. But should you be in the mood for a full color overhaul, the pro recommends Garnier's nourishing formula. "It gives hair a really good shine," she explains, likely due to the creme's avocado, shea, and olive oil base.
Just like in the salon, ESalon's professional colorists create a customized hair color just for you and your hair needs, which is then shipped to your door for application at home. According to Gibson, permanent hair dye goes deep into the hair shaft to change its natural color for an extended period. It's great for those who want a more lasting and noticeable change in hair color. When it comes to natural hair dyes, you’re going to have to settle for less coverage, Dosso says. “It's always best to expect more translucent coverage with more natural dyes, as they don’t have certain chemicals to fully saturate the hair's cuticle,” Cuadra adds.
Overall, Revlon Color Effects Frost & Glow Highlights is a great choice for anyone looking to create salon-worthy highlights at home. Revlon Color Effects Frost & Glow Highlights is a great choice for anyone looking to create salon-inspired highlights at home. When it comes to using your at-home hair dye, you might still have some questions that we have answered below. This highly rated demi-permanent works as an allover color, color-corrector, or shine booster. Fresh haircolor can boost your confidence and make you feel on top of the world, but if not done correctly, it can also leave you feeling quite the opposite. Shopping for at-home haircolor can be overwhelming when a mere $10 can turn your hair green and leave a trail of tears.
Dr. Lal suggests using a henna product as an alternative to traditional dyes to color your hair at home, especially if you have a sensitive scalp or skin. “It’s a nice way of dyeing your hair and your roots without having to worry about potentially getting an allergic reaction,” Dr. Lal explains. “It’s also a nice conditioner for your hair.” However, Dr. Lal notes that henna often imparts a “red-brown color”—but if you’re okay with that, then henna might be a great option. This permanent root touch-up kit from Clairol is a Good Housekeeping Beauty Award winner that covers regrowth in between dye sessions.
Reviewers note that it won't eliminate them, but it can make for a solid touch-up. When you dye your hair at home, you can forget about having to budget hundreds of dollars for a professional treatment. Even the at-home hair dye you buy doesn't have to be expensive, since you can shop Clairol's Natural Instincts Demi-Permanent Hair Dye (demi lasts longer than semi) for under $10—a steal. It's made with 80 percent naturally-derived ingredients and available in over 16 shades. Users with allergies to hair dye praise this product for how gentle it was on their scalps.
While there are natural options like henna or even a few interesting vegetable concoctions that claim to help color your hair, there are plenty of simpler DIY hair dyes out there as well. If you are prone to irritation or itchy scalp, natural colors are your best bet to reduce the likelihood of allergic reactions. Plus, they are a better alternative for the planet and your overall hair health.
The Steampod combines a flat iron and a styler into one with innovative steam technology. With up to 91% less breakage (with the steam and plates alone, versus just the plates), you can style your hair faster and healthier. This can save on trips to the salon for that trim of the broken ends, as well as help you grow out your hair because it’s not constantly being burned off. Phyto is a fantastic product line for anyone who wants clean beauty, as well as for anyone who prioritizes hair products that actually work from the inside out.
If you've been eyeing one of those trendy cool-toned shades, like ashy lavender, blush pink, gray-blue, or silver, we recommend eZn Pudding Hair Color. As its name suggests, this Korean hair dye is thick and bouncy, not unlike pudding. More importantly, it doesn't drip and there’s no brush required (just pop on the included gloves, use your hands, and throw on a shower cap which is also included). Founded by hair color queen and lead singer of Paramore, Hayley Williams, Good Dye Young is for the bold. With a tube of this semi-permanent hair dye, you can go mermaid teal, electric blue, neon yellow, or villain green for a month (as long as your hair is light-colored or pre-bleached).
Redken has been around for decades and for good reason—the brand creates gorgeous toning colors, especially on blondes. Rez and Walker both use Redken Shades EQ for in-salon toning, glossing, color-correcting, and blending white or blonde hair. "I have used almost every brand of semi/demi gloss out there, and nothing compares," says Walker.
